Travis Scott continues to be an entertainment maverick, creating new experiences in each realm in which he chooses to delve. From virtual concert experiences in Fortnite, to creating a meal and match merchandise for McDonalds, to releasing his latest music video in IMAX theaters Scott has been breaking the mold and shattering expectations. Each Travis Scott event is a lightning strike in the collective consciousness of the culture.
After several collaborations with Nike and Jordan Brand, Travis Scott is bridging the gap once again. In a whirlwind move leading up to the launch of the PlayStation 5, Sony has announced Travis Scott’s new position with the Playstation team and with it a surprise new collaboration. Nike and PlayStation have collaborated a few times before but with Travis Scott’s new position as one of PlayStation’s ‘strategic creative partners’ this is surely bringing them into a new and noteworthy world.
In a video announcing the decision, Travis can be seen in a pair of white and grey Nike SB Dunk lows with his signature reverse swoosh on the lateral side as well as the PS logo near the heel. While the Paul George collaborations have been collectors gems and the PlayStation Air Forces are the stuff of legend with one of the world’s most popular entertainers on board this is sure to catapult this collaboration into the ionosphere.
Will these shoes ever see the light of day? Surely more information will come forth as we near the PlayStation 5’s November release date.
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