Starting today Nike announced it will begin selling refurbished sneakers at select stores, this is another example of its Move to Zero initiative to create solutions at scale to help reduce its waste footprint help keep shoe out of landfills.
Here’s how the program will work after a customer returns a pair of shoes to Nike, the experts will inspect and grade the sneaker, eligible shoes will be cleaned by the Nike Refurbished team, then those shoes will become available to another customer at a discounted price.
Thereby extended the lifespan of the sneaker, those chosen to be added to the Nike Refurbished lineup during the evaluating process are divided into three categories like new (perfect or near-perfect condition. The shoes are like new with no sign of wear or flaws), gently worn(these shoes are in great condition with visible light wear or cosmetic flaws), and cosmetically flawed (no signs of wear but slightly imperfect (for example: stain, mark, discoloration, or fading). otherwise like new).
The team uses a number of different products and tools to return shoes to as close to new condition as possible. Once the shoes land back in a Nike store, the price is based on footwear type and condition grade. Handy messaging on the boxes make it easy to see what kind of shoes are inside, the condition grade, and more. With a simple scan of the box’s QR code, customers can check out even more information about Nike Move to Zero.
Nike Refurbished footwear is also covered by Nike’s 60-day wear test. If it’s not what a shopper needs, they can return it!
As for the returned shoes that don’t fit the Nike Refurbished criteria still has a chance at a second life, too. Nike work closely with their community partner to donate gently worn footwear. Or, if it’s truly at the end of wearable use, we recycle it into our proprietary Nike Grind.
Nike’s Refurbished program is currently available at up to 15 U.S. Nike stores, and with plans to continue to expand to additional retail destinations throughout this year and beyond. To locate a participating retailer near you, click here.
Recent Comments