Known as an expression used to blessing each other every Chinese New Year,“Gong Xi Fa Cai” a tradition that has lasted for more than 300 years. It’s implied meaning of “getting out when you aencounter water.”
Nike teamed up with 400ml_Brand, a local graffiti creative unit in China, to launch the LeBron 18 “Gong Xi Fa Cai”, injecting a youthful attitude and new vitality into traditional Chinese culture.
Featuring the four words “Gong Xi Fa Cai” adopts a unique graffiti design; on the insole is displayed in the form of window grilles. Atop a mainly red knitted upper while aBlue translucent TPU on the heel echoes the Blue ink on the White midsole with a water drop effect.
The LeBron logo is deliberately placed upside down, like “inverted stickers”, symbolizing “the king is coming”; in addition, the midsole and Air technology is added to the tongue, and the fish scale pattern hidden on the tongue also has the meaning of “more than every year.”
Look for the Nike LeBron 18 “Gong Xi Fa Cai” to release on February 6th in China at select retailers and Nike.com.
Recent Comments