New Balance is all about victory, after having a hand in delivering the Larry O’Brien trophy to Toronto, Canada, New Balance is eager to deliver more trophies to winners. Except this time the trophy is pizza. Starting October 11th, New Balance is partnering with L’Industrie Pizzeria in Williamsburg to deliver pizza to runners that log their miles via the Strava app. Runners can redeem their points for pizza at the special NB Pizza Co pop up shop in Murray Hill at 47 East 34th Street. No matter where you are, you can log your runs in preparation for the New York City Marathon and have pizza waiting upon your arrival. Here’s how your logged miles translate to slices and when you can pick up your ‘za:
NB Pizza Co. Hours of Operation:
Friday – 5:30-9PM (Oct. 11th, Oct. 18th, Oct. 25th, Nov. 1st)
Saturday – 9AM-9PM (Oct. 12th, Oct. 19th, Oct. 26th, Nov. 2nd)
Sunday – 9AM-9PM (Oct. 13th, Oct. 20th, Oct. 27th)
Race week hours are:
Thursday, October 31st – 5:30-9PM
Friday, November 1st – 9AM-9PM
Saturday, November 2nd – 9AM-9PM
Sunday, November 3rd – 3PM-9PM
Monday, November 4th – 9AM-5PM
New Balance isn’t just bringing pizza. They’re also bringing an exclusive pop up shop to the Jacob K. Javits Convention Center. The expo will feature a unique shopping experienced modeled after New York’s famous storefront shopping experience, where guests and runners can cop New Balance gear exclusive to the New York City Marathon.
On the day of the NYC Marathon, New Balance is turning it all the way up with a block party held at mile 16 of the race. Alongside New Balance will be the Brooklyn United drumline, DJ Cory Townes, Cobra Performing Arts Majorettes drumline and dance line, the Pinettes (an all-female brass band) and Ltrain Brass Band. Alongside, a raucous celebration at the last few miles of the race, spectators will also be able to receive some free New Balance swag including New Balance branded cowbells and foam sneaker signs.
The TCS New York City Marathon will be held on November 3rd but you can start exchanging your points for pizza starting October 11th. Get ready to run because your pizza is getting cold. Gear up for your trip here.
Recent Comments