The Under Armour Curry 7 Looks to Stir Things Up in the Signature Sneaker Market

The Under Armour Curry 7 Looks to Stir Things Up in the Signature Sneaker Market

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Go to any park around where you live or any gym where people are playing pick-up basketball. Notice anything? Players are no longer practicing high-flying and fancy dunks, they’re emulating step-back threes, fadeaway threes, long-range threes, and even just inside half-court threes. This is mostly in part due to one man – 2x NBA MVP Steph Curry. People and fans are going to pay attention to the best shooter on the planet and arguably the best shooter the game has ever seen. Additionally, fellow basketball players and consumers are going to pay attention to what is on Steph’s feet. Three-time NBA Champion Steph Curry has been with Under Armour since 2013 and he has since become the face of their basketball brand, both in the United States and around the world. Steph Curry is on the cusp of his 11th season in the league and his 7th year being partnered with UA. With fall now here, that means new signature sneakers for the league’s top-tier players are being unveiled. Steph Curry and Under Armour are set to release the new Curry 7, as Steph was just seen working out in the first colorway that will be available.

 

           

 

The first color scheme of the Under Armour Curry 7 that will be releasing is the “UNDRTD” colorway (pictured above). It looks as if Steph is sticking to the low-cut theme, the same style we’ve seen since the UA Curry 5’s. The shoe features an aggressively stanced midsole in what appears to house Micro G tooling. Look for this colorway to release at UA.com November 1st. A retail price is still unknown at this moment.

Steph also debuted a second colorway of his new Curry 7 in a mango-“ish” vibe. This color scheme is for sure to draw attention on court and looks great across the profile of the Curry 7. If the mango looking pair wasn’t eye-catching enough for you it looks like UA and Steph also have a “Sour Patch Kids” inspired colorway on the way as well. Release details for these two pairs are unknown at this point.

 

     

 

           

 

Steph Curry’s Under Armour signature line has come a long way since he joined the brand back in 2013. Due to Steph’s playing ability plus his immense individual and team success on the hardwood, he has young kids going to the sneaker stores asking, “Do you have any Curry’s?” This is something that was unfathomable during the first few years of Steph’s NBA career. Under Armour is sure glad they picked up Steph when they did and Curry seems to like being “the man” over at UA. Do you see yourself picking up a pair of the new Curry 7’s? Where do they rank among his other signature shoes with UA? Look below to see the evolution of the Curry line and decide for yourself.

 

                                   

 

 

Sep 25, 2019 No Comments
Lebron and Nike Set to Release 17th Signature Sneaker

Lebron and Nike Set to Release 17th Signature Sneaker

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The second-longest signature sneaker line with one brand is set to release its 17th model in just a few days. I’ll give you one guess as to which athlete has the longest tenured signature model with the same brand. Lebron James and Nike unveiled the new Nike Lebron 17 just last week, and they are set to officially release September 27th with a retail price of $200.

 

           

 

Lead designer, Jason Petrie, is once again at the helm of designing the signature Lebron model, a task he has undertaken since the (now fan-favorite) Lebron 7. With Lebron’s size and strength it is no secret that he likes a good amount of impact protection when it comes to his own shoe. Whether it be full-length Air-Max cushioning, full-length Zoom, or combining Zoom and Air-Max, King James’ sneakers will be comfortable underfoot. The 17 is no different, sporting the largest volume Max Air unit ever on a Lebron signature model. Combined with the rear Max Air unit are two Zoom pods in the forefoot.

 

           

 

The Lebron 15 was the first shoe to introduce Battleknit, a beefed-up version of flyknit with more structure and support. The 16’s built on that and outfitted the uppers with Battleknit 2.0, a material similar to Battleknit but thicker and more structurally sound. The 17’s introduce yet another new material on the uppers, with Nike calling it “Knitposite.” Knitposite blends traditional Flyknit with heat-molded yarns and serves a purpose of more support in addition to more design options. Fans of the Lebron line initially have had good responses to the new 17’s, pointing out, and liking, that the overall shape resembles the Lebron 8.

 

 

           

 

The Lebron line has not seen the “reverse swoosh” used on the lateral side of the shoe since the 10’s. Sneaker connoisseurs have a love-hate relationship with Nike using reverse swooshes on sneakers, although it does seem to be working in this model’s favor. It definitely appears that we’ll finally get a true Lakers colorway to release to the general public, with the 16’s not having released any purple/yellow iterations during last season (no, the “Martin” colorway does not count). One big stipend amongst not only regular sneaker consumers of basketball shoes, but of sneakerheads, will be – but can the Lebron 17’s be rocked casually? Yes, we all know that current Nike athlete signature lines are performance FIRST, however, for them to be cool off the hardwood they have to look good with numerous outfits people can put together. We’ll leave that up to the sneakerheads and how they rock them, on if the Lebron 17’s will get the stamp of approval for looking good both on and off the court. Do you see yourself copping a pair when they come out? What colorways do you want to see released this season?

 

 

 

 

 

 

 

Sep 23, 2019 No Comments
Adidas Has Sure-Fire Hit on Their Hands With the Harden Vol. 4

Adidas Has Sure-Fire Hit on Their Hands With the Harden Vol. 4

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Last week Adidas officially unveiled the Harden Vol. 4 – the fourth installment in James Harden’s signature sneaker line. Just four years ago Harden made the jump from ‘The Swoosh’ to The Brand With the Three Stripes, and hasn’t looked back since. He has become the face of Adidas basketball and has the best-selling Adidas signature sneaker. The Three Stripes is looking for their $200 million dollar man to further carry the load come this 2019-20 season.

 

       

 

The Adidas Harden Vol. 4 looks to be the first version in his line to not feature Adidas Boost technology. Harden’s fourth signature sneaker instead looks to use Lightstrike technology in the midsole, the same cushion set-up used in the Adidas N3XT L3V3L. While the Harden Vol. 3 was rather simple in design compared to its counterparts, the Vol. 4 adds more depth in construction using overlays, a variety of materials, and even more premium set-ups that include suedes and nubucks. The 2017-18 NBA Most Valuable Player had a record-breaking season last year and will surely look to reclaim his MVP throne this season while sporting his new shoe. Look for Harden’s fellow Adidas endorsers like Kyle Lowry, Zach LaVine, Jamal Murray, and Austin Rivers to rep the Vol. 4 during the 2019-20 campaign. Also expect Adidas’ marquee college programs like Kansas, Louisville, Washington, and Miami to have the Harden Vol. 4 as part of their on-court rotation this season. The first Adidas Harden Vol. 4 will release October 12th and will retail for $130. More colorways will release come late October and into early November.

 

           

 

           

 

 

 

 

Sep 16, 2019 No Comments
The Modern Air Jordan: The technology behind Air Jordans XX8 – XXXIV

The Modern Air Jordan: The technology behind Air Jordans XX8 – XXXIV

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We’ve all heard “sneakerheads” say it before: “I only mess with J’s 1-14,” or “Anything after the 14’s is a no for me fam,” and can’t forget about the old head chiming in, “If Mike ain’t wear them when he was on the Bulls then I ain’t wearin’ them!” Although the iconic history and success of the Air Jordan line from the 1’s to the 14’s can’t be ignored or compared to, people have to remember that the most recognizable signature sneaker line in history must evolve with the times and keep up with current technology. People are often quick to judge a shoe that if it can’t look good rocked casually then it’s just not a good sneaker. You must remember, Air Jordans are BASKETBALL shoes first, just like how they originally were back in the 80’s and 90’s. Higher up numbered Air Jordans often get ignored just because they don’t look the best with a pair of jeans or outfit. These more modern Air Jordans however are beasts on the court and grace the feet of some of today’s best basketball players on the planet. It’s time to show some love and appreciation for the “modern” Air Jordans, specifically when it comes to the XX8’s through the newly debuted XXXIV’s. We took a look back at the technology and aesthetics on these seven Air Jordans and just how they have impacted the game of basketball.

 

 

Air Jordan XX8

Release Date: February 16th, 2013     Retail Price: $250

 

     

The Air Jordan XX8 was the first numbered Air Jordan since the XX3 in 2008. Jordan Brand wanted to return to the Roman numerals attached to the signature Jordan line instead of just having the current year coincide to the latest Jordan silhouette (i.e. the Jordan 2009, 2010, 2011, and 2012). They didn’t hold back with the Jordan XX8, which definitely had a bold appearance, sporting an elastic shroud that looked almost like a boot when zipped all the way up. The XX8 featured new technology, most notably the brand’s Flight Plate system and max volume Zoom bags. If you weren’t a fan of the shroud on the original run of XX8’s, an “SE” version was released later in 2013 and heading into 2014 without the boot-like juncture on them.

     

 

 

Air Jordan XX9

Release Date: September 6th, 2014     Retail Price: $225

 

     

The XX9 is regarded by many basketball players and media outlets/reviewers as the best on-court performer of the modern Jordan signature era. Released in 2014, the XX9 built on the successful iteration of the Flight Plate system and utilized it even better on the brand’s newest installment. The Air Jordan XX9 featured the world’s first-ever performance-woven upper. While wearing this shoe, each athlete should feel as if it were tailored to his/her foot. The design team learned they could construct the entire upper of the shoe using a single layer of material, while at the same time adhering to all of the player’s needs. Nike’s new Pebax moderator plate also provided managed compression and deflection of the Nike Zoom Air, creating a larger sweet spot while striking the court.

     

 

 

Air Jordan XXX

Release Date: February 12th, 2016     Retail Price: $200

     

Jordan Brand’s 30th anniversary was a big deal and they were aiming to come strong with the Air Jordan XXX. They had a tall task following the success of the XX9’s. The most notable design feature of the XXX’s is a nod to the brand’s 30 years with three big “X’s” displayed across the back heel, which also resembled a basketball net. Additionally, a large Jumpman logo was placed predominantly on the front toe guard, which acted as extra protection for when players drag their toes while playing. For the third straight model, Jordan Brand used the Flight Plate system and fine-tuned it, creating Flight Speed cushioning. The XXX was the first model to incorporate Flyknit technology and a performance woven upper combined.

     

 

 

Air Jordan XXX1

Release Date: September 3rd, 2016     Retail Price: $185

     

The Air Jordan XXX’s and XXX1’s released only seven months apart. That is a very short amount of time in between releasing highly anticipated models of a signature series. Maybe that short time span had something to do with the public’s lackluster reaction to the overall design of the XXX1. 2016 marked Jordan Brand’s 31st anniversary as well as the 30th anniversary of the Air Jordan 1. From the XXX1’s up until the current XXX4’s, Jordan Brand has taken inspiration from whatever model coincides with the 30th anniversary of its original release. The Air Jordan XXX1’s take inspiration from the Jordan 1’s, the XXX2’s take design cues from the Jordan 2’s, and so on and so forth. The Air Jordan XXX1 used a slightly tweaked version of the newly named Flight Speed plate, and was the first model ever to use a Wings, Jumpman, and Swoosh logo.

     

 

 

Air Jordan XXX2

Release Date: September 23rd, 2017     Retail Price: $185

     

Taking cues from the Air Jordan 2, the XXX2’s were overall simple in design. For the XXX2’s, the Zoom Air was not un-locked in the forefoot like it had been in the last few models. This meant the overly “bouncy” feel was gone, however this model was much more stable than the XXX1’s. The XXX2’s feature possibly Nike’s thickest Flyknit usage to date, without the use of glues, TPU strands, or yarn. Herringbone traction is featured on the outsoles which gives you multi-directional grip on the court. A large Wings logo is seen on the tongue of the Air Jordan XXX2, giving a nod to the original Air Jordan 2. Carmelo Anthony was the first to debut the Air Jordan XXX2 on court very early on. Many outlets thought it was his next Melo signature shoe, but it was indeed the next Air Jordan signature model.

     

 

 

Air Jordan XXXIII

Release Date: October 18th, 2018     Retail Price: $175

     

Inspired by the iconic Air Jordan 3, the XXX3’s debuted a whole new feature when it came to basketball shoes. Perhaps the boldest move design wise since the shroud on the XX8’s, the Jordan XXX3’s went completely laceless and introduced the FastFit system. This system allowed the wearer to tighten their shoe with a simple pull of the forefoot strap. This created a full 360 degree lockdown on the footbed. You release the tightness of the shoe by pulling the side loops on the medial sides of the sneakers. A marketing gimmick? – probably. After only a one-year trial on the Air Jordan line, the FastFit system is absent from the new Air Jordan XXX4. In any case, who better to try something bold and new on a signature shoe than Jordan Brand?

     

 

 

Air Jordan XXXIV

Release Date: September 25th, 2019     Retail Price: $180

     

The lightest Air Jordan signature model ever, debuted by a player with the potential to blow-out a sneaker – Zion Williamson. The Air Jordan XXX4 ditched the laceless FastFit system and went for a more traditional, simplistic look. The Air Jordan 4 design cues are subtle, but they are there – with the Nike Air branding on the back heel and the Jumpman with “Flight” on the tongue.  This model features a new Jordan Eclipse Plate that is formed by two Pebax pieces and a forefoot Zoom Air unit. Overall, the public’s reaction to the new Air Jordan XXX4 has been more inviting than the XXX3’s. Reviewers and media outlets are already saying this could be the best on-court performer since the XX9’s. Can the Air Jordan XXX4 be the model to bridge the gap between sneakerheads young and old?

     

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Sep 10, 2019 No Comments
Top 10 Most “Swagged Out” Teams of College Football

Top 10 Most “Swagged Out” Teams of College Football

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The 2019 college football season is underway, with teams officially kicking off last weekend. Most teams, however, will play their first games this coming weekend. In high-profile Division I football, new seasons mean new uniforms. For a lot of teams, it’s unexpected to keep the same uniform combo for more than a few years. For the flagship sponsored schools, they get special edition or new uniforms almost every season. Let’s face it, in today’s world a “cool” uniform can mean getting one more prized recruit, and getting 17-year-olds to pay attention to your program. We compiled a list of the Top 10 Most “Swagged Out” Teams of College Football – when it comes to uniforms, cleats, gear, helmets, and color schemes. Sorry to schools like Alabama, Auburn, USC, Penn State, Texas, and Georgia – you guys can have all the wins, national championships and bowl victories, but your “traditional” uniforms just aren’t going to cut it for this article. What also should be noted is that we ranked these “swagged out” schools not only by their uniforms and gear from this season, but the last handful of seasons as well. Take a look below for this Top 10 list and there should be no surprise as to who is #1.

 

 

10. TEXAS TECH (Under Armour) – Big 12

 

                              

9. TCU (Nike) – Big 12

                             

 

8. ARIZONA STATE (Adidas) – PAC-12

 

                             

 

7. KENTUCKY (Nike) – SEC

 

                             

 

6. LOUISVILLE (Adidas) – ACC

 

                             

 

5. MICHIGAN (Jordan Brand) – Big Ten

 

                                          

 

4. OKLAHOMA STATE (Nike) – Big 12

 

                             

 

3. BOISE STATE (Nike) – Mountain West

 

                             

 

2. NORTH CAROLINA (Jordan Brand) – ACC

 

                                         

 

1. OREGON (Nike) – Pac-12

 

                                         

 

 

 

 

 

 

 

Aug 29, 2019 No Comments