The Direction Is There Is No Direction

Streetwear brand Diet Starts Monday(DSM), pays homage to its design founder, Davin Gentry’s midwest nostalgic by teaming up with the legacy running shoemaker, Saucony to design and release the latest Endorphin Pro, a true performance shoe that champions urban athleticism. Blendings Diet’s ethos of inclusivity, art, and streetwear, with Saucony’s expertise in performance, stability, speed, and comfort. Every material and stitch obsessed over to cut weight. It’s the attitude of a track spike, in a shoe built for the demands of distance. If you thought you knew your limits, think again.

The connection between DSM and Saucony dates back to Davin’s first pair of sneakers purchased with his own money, the Saucony Jazz. Oddly enough after the brands were introduced through a mutual friend the idea was to release a special in the Grid Web model that would have been released at Complex Con in 2019. After deciding to not participate that year it was back to the drawing board. During another business meeting, Davin’s eye was drawn to the Endorphin Pro the shape of the sneaker spoke to him. The idea of a brand putting out a performance running shoe compared to a lifestyle sneaker is what enticed DSM to use the Endorphin Pro as the debut collaboration with Saucony.

The DSM influence is heavily present in design choices for the Endorphine Pro such as the DSM appearing on the tongue and side panel of the shoe that uses the Saucony “S”, as well as the signature color yellow being used as the main focus of the sneaker. Dressed in a yellow Wolverine premium suede upper (unlike most running shoes that use mesh), Medial side embroidered Saucony x DSM logo lock up, Lateral side high-density Saucony x DSM branding, Custom sock liner, and rubber dipped laces finish off the design. This sneaker also comes with a white and yellow custom box that features branding from both brands respectively.

Performance features of the Diet Starts Monday x Saucony Endorphin Pro included propulsive SPEEDROLL Technology, ultralight PWRRUNPB for added spring and energy return, Signature S-curve carbon-fiber plate makes for powerful transitions with max SPEEDROLL effect, Ultralight mesh upper with suede detailing and perforated tongue for added comfort and breathability, FORMFIT hugs the foot in 3D comfort, while enhanced heel support and anti-slip laces keep you secure at any speed-XT-900 outsole with reinforced high-abrasion zones provides optimal traction and durability, and constructed with recycled materials to reduce the carbon footprint.

All Little About Diet Starts Monday:

DSM is a brand inspired by co-founders Davin Gentry and John Geiger’s catchphrase they used after partaking in the fast-food offerings of whatever city the two were in well laying the groundwork for this brand. An innovative men’s retail brand that originated in Washington, D.C., where there is a vast amount of cultural diversity. The company first birthed the unique idea of not only combining retail with a restaurant but with a bar as well. this type of captivating consumer engagement was a new form of retail therapy. their experience-driven retail approach drove the brand to focus on their forte—quality cut-and-sew clothing. Diet Starts Monday expanding its business with premium collaborations and activation pop-ups in standalone venues, or in larger shops such as Fred Segal. the goal is to constantly build brand awareness, and they strive for limitless creative retail ideas instead of being restrained by the typical in-store experience. DSM embraces streetwear and lifestyle fashion with carefully chosen collaborations and limited releases/distribution. in doing so, they’ve maintained demand, curiosity, and anticipation—always keeping customers coming back for more.