The New Balance MADE Responsibly 998 Focus On Sustainability Using Surplus Materials To Minimize Waste
Sneaker ReleasesAs part of New Balance’s sustainability efforts, the MADE Responsibly program merges surplus and new materials to create a unique product with no two pairs being exactly the same. Recently revealing the second iteration of their MADE Responsibly program is set to feature three New Balance 998 silhouettes.
“New Balance remains committed to high-quality craftsmanship and making every piece of material count,” said John Timulty, Product Manager, MADE Footwear at New Balance. “Our designers created a color palette that is both creative and aesthetically pleasing, which resulted in a MADE Responsibly 998 style that is truly one-of-a-kind.”
New Balance takes a more sustainable approach to building their New Balance 998 model, creating one-of-a-kind pairs were no two pairs are exactly the same. Crafted with a mix of surplus and new materials that are pulled from stocked materials found on the pigskin overlays, mesh body, lining, laces, speedlace, molded collar straps, and sole units. New materials are used on the inner linings, the foams, counter, and box toe.
New Balance will release a limited pair of the MADE Responsibly 998 on May 1, for $180 at New Balance.To learn more about MADE Responsibly and the MADE Responsibly 998, visit NewBalance.com. Checkout the latest images below:
