As the streaming war is in full swing, the goal of having entire video libraries available at the click of a button, and making cable obsolete has just gotten a little close with Amazon negotiations to acquire Metro-Goldwyn-Mayer (MGM).

Variety sources indicated that Amazon’s interest in acquiring the studio has taken on a new tenor beyond the usual rumor mill. If this deal does go through, it will see Amazon acquire MGG for an estimated $9 billion USD, upping their focus on entertainment Amazon has announced that it had tapped Jeff Blackburn, return in a new role overseeing a consolidated global media and entertainment group.

Amazon currently has more than 200 million Prime members worldwide, and 175 million of those streamed Prime Video content in the past year according to Jeff Bezos.  It’s clear the company wants to turn Prime Video into an even bigger habit for customers worldwide — and expand the viewer’s experience would be added MGM’s self-proclaimed world’s “deepest libraries”.

The premium film and TV content consist of 4,000 film titles and a TV library of approximately 17,000 episodes of programming, will give Amazon Prime members access to TV/film franchises like the James Bond films, Rocky/Creed, RoboCop, “Stargate SG-1,” “Vikings,” “Fargo,” “The Handmaid’s Tale,” and “Teen Wolf.” Unscripted shows in its portfolio include “The Voice,” “Survivor,” “Shark Tank,” ” The Real Housewives of Beverly Hills” and “The Hills” to name a few.

Competing with companies like Netflix, Disney, and now Paramount for new subscribers this just a necessary action to entice those subscribers as well as keep your those with a membership around.