BBB x Roc-Nation: Lonzo, LaMelo, and LiAngelo Ball Plan to Sign with JAY-Z’s Roc Nation Sports
FeaturedESPN reports Lonzo, LiAngelo, and LaMelo Ball are planning on inking a deal with Roc Nation Sports according to Jermaine Jackson, LaMelo Ball’s manager. The Ball Brother will be the latest addition to Roc Nation Sports’ bustling basketball division, which features Kyrie Irving, Skylar Diggins, and Markelle Fultz.
While known in big part the Big Baller Brand this family brand was built on core family values and the similarities of balancing business and familial relationships is what motivated the Balls to pick Roc Nation over other agencies.
“This was a family decision,” Jackson told ESPN, We talked to several agents, but the family had good vibes with Roc Nation.”
“This is something that they are building from the ground up together. They are brothers and they love each other and that’s how they roll. It’s all love. They don’t separate from each other Jackson told ESPN. “They put together a beautiful game plan with JAY-Z. The basketball game is about to change. They are going to create something totally new.”
Roc Nation will be tasked with negotiating marketing opportunities, including LaMelo Ball’s sneaker contract. Although Hov is the creative director of Puma Basketball, the Balls are speaking to several sneaker companies vying for LaMelo’s endorsement. However, with this pandemic going on it is too early to tell who he’ll choose keeping his options “wide open.”
Melo’s current focus is getting ready for the NBA as the projected to be the No. 1 pick LaMelo Ball is currently in Chino Hills, California, with his family preparing for his rookie season.
“Right now Melo is focused on the weight room and working on his game training with Lavar. His father is doing a phenomenal job. He already put seven pounds of muscle on him. He’s working out with Lonzo and Gelo trying to get ready for whatever comes next. He’s grown half an inch in the last few months.”
